WALDORF SCHOOL REBRAND

The goal for this project was to create a brand that is taken seriously as a legitimate, professional grade school while maintaining the natural, creative aesthetic inherent in the Waldorf philosophy.

Final logo

This logo was chosen because it maintains a clean, professional look while still retaining a hint of playfulness. The baseline shift elevates the “o”, and the mask treatment allows for potential variations based on season. The
descender of the “f” is elongated and slanted to mimic a sword, something that appears often in Waldorf iconography.

Stationery set
Signage
Merch
Stamp